Changing communication patterns make it harder than ever to glean accurate information from polls of the public

From the New York Times: Pollsters Struggle to Pin Down the Right (Cell) Number


"[Hanging up on potential voters] is one way survey researchers have adapted to the communications revolution that has upended old methods of measuring which political party is ahead. In the polarized battle between President Obama and Mitt Romney, arcane shifts in polling techniques can have important consequences for the results — and public perceptions of the contest." Read more...

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